WHAT IS PROPERTY STYLING AND HOW MUCH DOES IT COST?

  1. The Seller and the Buyer

Let me put it this way, you want to sell your home asap, right?

You the seller may have lived at this address for some time and may have become used to how it looks. You have portraits of those dearest to you gracing the walls at the entrance. On the buffet you have exquisite and truth be told lovely ornaments bought on your overseas trips. Draped over a bed is a quilt your dear nanna crocheted. This is your home. Over time you made it what it is, a reflection of your life, your taste and your personal space. What you have is dear and precious to you.

Buyers, on the other hand, do not have an emotional connection to your family portraits and may not like crochet items. Ornaments may be perceived as dust collectors.

Please understand – there is nothing wrong with your home, it is perfect – for you – and that is just it – it is not your home a buyer wants, but your house.

 2. The Role of the Property Stylist

Property stylists’ persona is the pro tempore representation of prospective buyers.

Stylists are professionals capable of distancing themselves from your property. They see “your home” through the eyes of the buyer.

They are knowledgeable about the property market and know what presentation of your home will work in the area it is located in. Stylists can be seen as the Christmas tree decorators of the property market.

3. How Is Property Styled? (very briefly explained laughing)

To get your home ready for the property market involves a meeting with the styling company.

An assessment would then be made of the quantity and kind of furnishings necessary to make your house look its best, firstly for the photographer of the real estate company and then the public.

In our modern world, people normally would go on the internet to “house hunt”. Picture perfect photos will draw them to open houses or auctions, and ultimately a sale.

4. So How Much Does Property Styling Cost and Is It Worth It?

  • Consider the financial outlay as an investment and not a burden to achieve the objective:

a) property styling will help your house to stand above the rest.

b) it will attract more potential buyers.

c) boost your selling price.

  • Costs vary from company to company and locations.

Use our online quote calculator to determine the cost of styling your property.